Future of Platform Economy: Digital Platform as New Economic Actor and Instance of Social Control

Anna Markeeva, Olga Gavrilenko


The digital technologies have irreversible impact on social structures, institutions and mundane practices. This forces to raise again the classical social-philosophical question about social control, its forms, modes of realization, points of application and stakes, and about emerging economic regimes, claiming to be basic and defining. This article presents the attempt to describe and analyze digital platforms as new economic actor and instance of social control.


digital platform; platform economy; sharing economy; economic actor; social control; digital technologies; social resistance.

Full Text:

View PDF


Albert, M. (1993) Capitalism against capitalism. England. Wiley.

Barkov,S. (2012). Postmodernism in economics and management: historical background and social context / Transformation of society and management problems. — Moscow, New Key, 7–23.

Basselier R., Langenus G., Walravens L.(2018) The rise of the sharing economy. NBB Economic Review. September, 57-78

Bolz, N. (2011). Alphabet media. – Moscow, Europe.

Booth, A. (2015) “Sharing” economy, the future of work and “post-capitalism”. Per. from ang. A.Yu. Mironenko. URL: http://1917.com/XML/BQiA8fWBfUuPDqE5jcgZITNfUvM (accessed 25.02.2019)

Bryzgalina, E., Alasania, K., Varkhotov, T., Gavrilenko, S., Ryzhov,A., Shkomova, E. (2018) Biobanking: Social and Humanitarian Aspects. – Moscow, Moscow University Press.

Castells, M. (2016) The Power of Communication / Per. from English N. M. Tylevich; under the scientific ed. A.I. Chernykh. - Moscow: Izd. House of the Higher School of Economic.

Couldry. N., Hepp. A. (2016) The mediated construction of reality. –Cambridge: Polity Press.

Dean, J. (2005) Communicative capitalism: Circulation and the foreclosure of politics. Cultural Politics, 1 (1), 51-74

Dyal-Chand, R.(2015) Regulating Sharing: The Sharing Economy as an Alternative Capitalist System. Tulane Law Review,90 (2), 241- 309

Evans, P., Gawer A. (2016) The rise of the platform enterprise. A global survey. The Center for Global Enterprise.

Glazkov, B. (2018) Digital platforms: approaches to the definition and typing. URL: http://files.data-economy.ru/digital_platforms.pdf (accessed 10.02.2019)

IDC: Russia Internet of Things Market 2017–2021. Forecast/IDC. 2017. URL: https://idcrussia.com/ru/research/published-reports/64994-russia-internet-of-things-market-2017-2021-forecast/2-abstract (accessed 13.03.2019)

Kaspersky Lab. Report. 2018. URL: https://www.kaspersky.ru/about/press-releases/2018_mobile-survey (accessed 11.03.2019)

Kuprevich, T.(2018) Digital Platforms in the World Economy: Trends and Directions of Development. Economic Economics to the University, 37/1,311- 318. DOI: 10.5281 / zenodo.1220693

Manovich, L. (2018) Language of new media. - Moscow: AD Marginem Press.

Mootee, I. (2008) What’s the difference between platform strategy vs. business strategy vs. product strategy? URL: https://www.futurelab.net/blog/2008/05/whats-difference-between-platform-strategy-vs-business-strategy-vs-product-strategy (accessed 01.02.2019)

Morvan, L., Hintermann, F., Vazirani M. (2016) Five Ways to Win with Digital Platforms. Report. G-20 Young Entrepreneur Alliance. URL: https://www.accenture.com/us-en/_acnmedia/PDF-29/Accenture-Five-Ways-To-Win-With-Digital-Platforms-Full-Report.PDF (accessed 01.02.2019)

Personal data on the Internet: opportunities and risks // Russian public opinion center (VCIOM). Report. No. 3804. 11.01.2018 URL: https://wciom.ru/index.php?id=236&uid=9401 (accessed 01.03.2019)

Ramo, J. (2017) The Seventh Sense. Under the sign of predictability: how to predict and manage social change in the digital age. - Moscow: Eksmo.

Rifkin J. )2014) The Zero Marginal Cost Society: The Internet of Things, The Collaborative Commons, and The Eclipse of Capitalism. Palgrave Macmillan.

Rinne, A. (2019) 4 big trends for the sharing economy in 2019/World Economic Forum. URL: https://www.weforum.org/agenda/2019/01/sharing-economy/ (accessed 20.03.2019)

Rose, N. (2007) The Politics of Life Itself: Biomedicine, Power, and Subjectivity in the Twenty-First Century. Princeton University Press.

Srnicek, N.(2019). Capitalism of platforms. –Moscow.: Izd. House of the Higher School of Economic

The Future of Jobs (2016). Employment, Skills and Workforce strategy for The Fourth Industrial Revolution/World Economic Forum. Report. January 2016. URL: http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf (accessed 20.03.2019)

The Sharing Economy/ PwC (2015). Report. URL: https://www.pwc.com/hu/en/kiadvanyok/assets/pdf/sharing-economy-en.pdf (accessed 25.02.2019)

Timbro sharing economy index (2018). URL: http://www.epicenternetwork.eu/wp-content/uploads/2018/07/Timbro-Sharing-Economy-Index-2018.pdf (accessed 18.02.2019)

Wallenstein, J., Shelat, U. (2017) Hopping Aboard the Sharing Economy/ Boston Consulting Group. 22.08.2017 URL: https://www.bcg.com/en-us/publications/2017/strategy-accelerating-growth-consumer-products-hopping-aboard-sharing-economy.aspx (accessed 22.02.2019)

Wallenstein, J., Shelat, U. (2017) What's Next for the Sharing Economy? Boston Consulting Group 04.10.2017 URL: https://www.bcg.com/ru-ru/publications/2017/strategy-technology-digital-whats-next-for-sharing-economy.aspx (accessed 18.02.2019)

Winickoff ,D.(2015) A Bold Experiment: Iceland’s Genomic Venture. The International Library of Ethics, Law and Technology. Vol. 14: Ethics, Law and Governance of Biobanking. National, European and International Approaches. Dordrecht–Heidelberg–London–N. Y.: Springer, 187–210.

Zuboff ,S. (2016) Google as a Fortune Teller: The Secrets of Surveillance Capitalism // Frankfurter Allgemeine Zeitung. Digital Debate. 05.03.2016. URL: https://www.faz.net/aktuell/feuilleton/debatten/the-digital-debate/shoshana-zuboff-secrets-of-surveillance-capitalism-14103616.html (accessed 18.02.2019)

Zuboff, S. (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. – Public Affairs.

Zuboff. S.(2015) Big other: Surveillance Capitalism and the Prospects of Information Civilization. Journal of informational technology, 30 (1), 75-89 doi:10.1057/jit.2015.5

DOI: http://dx.doi.org/10.18662/po/85


  • There are currently no refbacks.

Copyright (c) 2019 The Authors & LUMEN Publishing House

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright © POSTMODERN OPENINGS | A LUMEN Peer Reviewed Gold Open Access Journal |

Journal covered in: Web of Sciences (WOS); EBSCO; ERIH+; Google Scholar; Index Copernicus; Ideas RePeC; Econpapers; Socionet; CEEOL; Ulrich ProQuest; Cabell, Journalseek; Scipio; Philpapers; SHERPA/RoMEO repositories; KVK; WorldCat; CrossRef; J-GATE