Neurolinguistic Programming - a Form of Social Semiotics
DOI:
https://doi.org/10.18662/brain/13.2/344Keywords:
neurolinguistic programming, NLP, sensory channels, social semiotics, visual, auditory, kinestheticAbstract
The constructionist social semiotics that we propose in this paper understands social action from the perspective of communicative syntax, based on the concept of an interpretive adrift that takes place at the interface between emiter and receiver depending on the semantic context in which various constructs are formed and modified.
In this paper, we will show that the origins of constructionist social semiotics can be found in neurolinguistic programming - namely in identifying sensory predominance and sensory channels as instances of the social and communicative construction of "reality" - as an intersubjective map applied to a "territory" built from social interactions. Social phenomena are symbolically approximated, which is why the semiotic interpretation of the social takes into account the predominantly subjective nature of the processes of self-construction and contraction of reality for the subject.
The article reviews a series of socio-anthropological elements related to sensory channels from the perspective of the social construction of reality and contributes to clarifying the role of NLP theories in the development of an epistemology and social constructionist semiotics, respectively.
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