Emotional Contagion on Social Media Platforms: New Directions in Cognitive Science and Practice


  • Abiola Bamijoko-Okungbaye Zevo Health, Dublin, Ireland




emotional contagion, social media, mental disorders, cognitive science, well-being, philosophy


Social media platforms have been hypothesised to be a source of mental disorders to develop, and emotional contagion has been described as a precursor of these disorders. This paper systematically explores the key features of emotional contagion as a psychophysiological and behavioural experience required for the conversion of these disorders to propose an innovative characterisation of mental disorders on digital platforms as socially construed and value-laden phenomena.

Author Biography

Abiola Bamijoko-Okungbaye, Zevo Health, Dublin, Ireland

Researcher, division of Mental health and Philosophy . Sofia University.


Ashkanasy, N., Zerbe, W., & Hartel, C. (2016). Emotional work and emotional contagion. Managing Emotions in the Workplace, 250-268. https://doi.org/10.4324/9781315290812

Baldwin, D. A., & Baird, J. A. (2001). Discerning intentions in dynamic human action. Trends in Cognitive Sciences, 5(4), 171–178. https://doi.org/10.1016/S1364-6613(00)01615-6

Bamijoko-Okungbaye, A. (2019). Depression: Rebalancing Neuroessentialist Data. Dialogues in Clinical Neuroscience & Mental Health, 2(4), 243-253. https://doi.org/10.26386/obrela.v2i4.137

Bamijoko-Okungbaye, A. (2020). The lived experience of anxiety disorder patients: Narrative inquiry. Journal of Health Education, 5(2), 55-60. https://doi.org/10.15294/jhe.v5i2.38348

Bamijoko-Okungbaye, A., Firdosi, M., & Koukoularis, D. (2020). Gaming Disor-der: A Contemporary Ampliative Account. BRAIN. Broad Research in Artificial Intelligence and Neuroscience, 11(1), 01-13. https://doi.org/10.18662/brain/11.1/11

De Choudhury, M. (2019). Revolutionizing mental health with social media. The Oxford Handbook of Networked Communication, 259-284. https://doi.org/10.1093/oxfordhb/9780190460518.013.13

Eilan, N., Hoerl, C., McCormack, T., & Roessler, J. (Eds.). (2005). Joint Attention: Communication and Other Minds. Issues in Philosophy and Psychology, Con-sciousness & Self-Consciousness Series. https://doi.org/10.1093/acprof:oso/9780199245635.001.0001

Eilan, N. (2022). Perceptual Intentionality, Attention and Consciousness. In T. Crane (Author) & A. O'Hear (Ed.), The Philosophy of Mind (Talking Philosophy, pp. 283-319). Cambridge University Press. https://doi.org/10.1017/9781009105262.012

Ferrara, E., & Yang, Z. (2015). Measuring emotional contagion in social media. PLOS ONE, 10(11), e0142390. https://doi.org/10.1371/journal.pone.0142390

Fuchs, T. (2015). Pathologies of Intersubjectivity in Autism and Schizophrenia. Journal of Consciousness Studies, 22(1-2), 191–214. https://www.uni-heidelberg.de/md/philsem/phaenomenologie/pathologies_of_


Fuchs, T., & Röhricht, F. (2017). Schizophrenia and intersubjectivity: An embodied and enactive approach to psychopathology and psychotherapy. Philosophy, Psychiatry, & Psychology, 24(2), 127-142. https://doi.org/10.1353/ppp.2017.0018

Fuchs, T. (2020). Delusion, reality, and intersubjectivity: A phenomenological and enactive analysis. Philosophy, Psychiatry, & Psychology, 27(1), 61-79. https://doi.org/10.1353/ppp.2020.0009

Gallagher, S., & Hutto, D. D. (2008). Understanding others through primary interaction and narrative practice. The Shared Mind, 17-38. https://doi.org/10.1075/celcr.12.04gal

Hatfield, E., Hatfield, C., Cacioppo, J. T., & Rapson, R. L. (1994). Emotional contagion. Cambridge University Press.

Henzel, V., & Håkansson, A. (2021). Hooked on virtual social life. Problematic social media use and associations with mental distress and addictive disorders. PLOS ONE, 16(4), e0248406. https://doi.org/10.1371/journal.pone.0248406

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M. J., & Constantinides, E. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services, 67, 102973. https://doi.org/10.1016/j.jretconser.2022.102973

Hubley, P., & Trevarthen, C. (1979). Sharing a task in infancy. New Directions for Child and Adolescent Development, 1979(4), 57-80. https://doi.org/10.1002/cd.23219790406

Hutchison, B. (2021). Emotions don't think: Emotional contagion in a time of turmoil. Crossfield Publishing.

Kramer, A. D., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788-8790. https://doi.org/10.1073/pnas.1320040111

Kravetz, L. D. (2017). Strange contagion: Inside the surprising science of infectious behaviors and viral emotions and what they tell us about ourselves. HarperCollins.

Macpherson, F., & Platchias, D. (2013). Hallucination: Philosophy and psychology. MIT Press.

Meshi, D., & Ellithorpe, M. E. (2021). Problematic social media use and social support received in real-life versus on social media: Associations with depression, anxiety and social isolation. Addictive Behaviors, 119, 106949. https://doi.org/10.1016/j.addbeh.2021.106949

Mitchell, S. A. (2014). Relationality: From attachment to intersubjectivity. Routledge.

Nemirovsky, C., & Filc, J. (2020). Winnicott and Kohut on intersubjectivity and complex disorders. Routledge.

Richardson, G. (2021). Social media for mental health initiatives. Research Anthology on Mental Health Stigma, Education, and Treatment, 402-413. https://doi.org/10.4018/978-1-7998-8544-3.ch024

Sasaki, W., Nishiyama, Y., Okoshi, T., & Nakazawa, J. (2021). Investigating the occurrence of selfie-based emotional contagion over social network. Social Network Analysis and Mining, 11(8). https://doi.org/10.1007/s13278-020-00712-0

Tang, J., Yu, G., & Yao, X. (2021). Emotional contagion in the online depression community. Healthcare, 9(12), 1609. https://doi.org/10.3390/healthcare9121609

Wheaton, M. G., Prikhidko, A., & Messner, G. R. (2021). Is fear of COVID-19 contagious? The effects of emotion contagion and social media use on anxiety in response to the coronavirus pandemic. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.567379

Zhang, Q., & Lu, J. (2013). What is emotional contagion? The concept and mechanism of emotional contagion. Advances in Psychological Science, 21(9), 1596-1604. https://doi.org/10.3724/sp.j.1042.2013.01596




How to Cite

Bamijoko-Okungbaye, A. (2022). Emotional Contagion on Social Media Platforms: New Directions in Cognitive Science and Practice. Journal for Social Media Inquiry, 4(1), 01-14. https://doi.org/10.18662/jsmi/4.1/22

Publish your work at the Scientific Publishing House LUMEN

It easy with us: publish now your work, novel, research, proceeding at Lumen Scientific Publishing House

Send your manuscript right now