Churn Prepaid Client Profile in Romanian Postmodernism Telecommunications

Authors

  • Andreea Dumitrache PhD. Student, Academy of Economic Studies, Bucharest, Romania
  • Denisa Maria Melian PhD. Student, Academy of Economic Studies, Bucharest, Romania
  • Stelian Stancu 3 Prof. Univ. Dr., Academy of Economic Studies, Bucharest, Romania

DOI:

https://doi.org/10.18662/po/11.2Sup1/181

Keywords:

Churn, class imbalance, customer

Abstract

The telecommunications industry is one of the sectors in which customers play an essential role in maintaining stable incomes. Having an impact on all spheres of postmodern life, telecommunications helps bring about major changes in the world. This can be considered the reason why the world can grow and grow at such a rapid rate. The telecommunications industry offers not only a better social awareness, but also a better life in general. Customer profiling is a very important resource for telecommunications companies because it helps to form a portrait of their customers. The purpose of this paper is to identify the profile of the client who makes churn from a telecommunications company in Romania. The study is performed on the prepaid segment using an analytical method that is easy to view and interpret, Violin Plot. In our study, this technique identified the situation of the prepaid churn customer in telecommunications as being defined by inactivity, small recharge values and extra-options.

Author Biographies

Andreea Dumitrache, PhD. Student, Academy of Economic Studies, Bucharest, Romania

Student at the Doctoral School of Cybernetics and Statistics

Denisa Maria Melian, PhD. Student, Academy of Economic Studies, Bucharest, Romania

Student at the Doctoral School of Cybernetics and Statistics

Stelian Stancu, 3 Prof. Univ. Dr., Academy of Economic Studies, Bucharest, Romania

Stelian STANCU. University Professor Doctor at the Academy of Economic Studies in Bucharest.

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Published

2020-09-07

How to Cite

Dumitrache, A., Melian, D. M., & Stancu, S. (2020). Churn Prepaid Client Profile in Romanian Postmodernism Telecommunications. Postmodern Openings, 11(2 Supl 1), 93-106. https://doi.org/10.18662/po/11.2Sup1/181

Issue

Vol. 11 No. 2 Supl 1 (2020): Postmodern Openings

Section

Research Articles

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