Conceptualizing and Key Development Factors of the Sharing Economy in Contemporary Environment

Authors

  • Anna Valer’yevna Markeeva Lomonosov Moscow State University

DOI:

https://doi.org/10.18662/po/12.3Sup1/353

Keywords:

sharing economy, sharing, the collaborative consumption, the accessed-based economy, collaborative economy, carsharing, foodsharing, crowdfunding, Russia

Abstract

We are already witnessing the emergence of a new economic paradigm - the sharing economy - that will radical transform way of life of society. The new economic paradigm is based on the values of a post-modern society - the imperative of sustainable development models, the growth of meaningful consumption and the development of new types of solidarity. The diversity of business and non-profit sharing services is a result of the growing areas of the sharing economy, the improvement of the technological infrastructure. The sharing economy takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, donation and swapping of different physical and non-material resources. The sharing economy framework is an "umbrella" concept. This approach generates not only problems (statistical accounting, regulation, etc.), but has benefits. "Flexible" methodologies that focus on the process of changing sharing practices provide great opportunities for understanding current socio-economic changes and making trustworthy forecasts. Global and country-specific factors determinate the development of sharing projects. Specific factors can include specific tax regimes; expansion of foreign digital platforms that popularize the culture of sharing, socio-cultural practices of non-market exchanges that have developed in countries, which are easily transferred and scaled from an offline to an online, etc. Russian authorities provide the best competitive conditions for sharing services, increase participants' trust, provide information support and promotion. The lack of state support for some sharing sector (in Russia – foodsharing and crowdfunding) leads to a slower its development.

References

Association of Electronic Communications (RAEC). (2018). Co-Consumption Economics in Russia 2018. https://raec.ru/upload/files/raec-sharing-economy-nov2018.pdf

Association of Electronic Communications (RAEC). (2019). Foodsharing in Russia. https://raec.ru/live/raec-news/11271/

Association of Electronic Communications (RAEC). (2021, February). The sharing economy in Russia 2020. The test of for strength.

Avdokushin, E. F., & Kuznetsova, E. G. (2019). Ehkonomika sovmestnogo potrebleniya: sushchnost' i nekotorye tendentsii razvitiya [Economics of Joint Consumption: Essence and some Development Trends]. Economic Journal, 2(54), 6-19. https://cyberleninka.ru/article/n/ekonomika-sovmestnogo-potrebleniya-suschnost-i-nekotorye-tendentsii-razvitiya

Bardhi, F., & Eckhardt, G. (2012) Access-based consumption: The case of car-sharing. Journal of Consumer Research, 39, 881–898. http://doi.org/10.1086/666376

Bardhi, F., & Eckhardt, G. (2017). Liquid consumption. Journal of Consumer Research, 44 (3), 582-597. http://doi.org/10.1093/jcr/ucx050

Bauman, Z. (2007). Liquid Times: Living in an Age of Uncertainty. Polity.

Bauman, Z. (2008). Zhidkaya sovremennost [Liquid Modernity]. Piter.

Belk, R. (2014). You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 67(8), 1595–1600. https://doi.org/10.1016/j.jbusres.2013.10.001

Booth, A. (2015). “Sheringovaya” ehkonomika, budushchee raboty i “postkapitalizm”. [“Sharing” economy, the future of work and “post-capitalism”]. Per. from ang. A.Yu. Mironenko. http://1917.com/XML/BQiA8fWBfUuPDqE5jcgZITNfUvM

Botsman, R., & Roo, R. (2011). What's Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. HarperCollins Publishers.

Cheng, X., Su, L., & Yang, B. (2020). An investigation into sharing economy enabled ridesharing drivers’ trust: A qualitative study. Electronic Commerce Research and Applications, 40(4):100956. http://doi.org/10.1016/j.elerap.2020.100956

Dyal-Chand, R. (2015). Regulating Sharing: The Sharing Economy as an Alternative Capitalist System. Tulane Law Review, 90(2), 241- 309. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2743959

Edelman. (2021). Edelman Trust Barometer 2021. https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf

Ertz, M., Durif, F., & Arcand, M. (2019) A conceptual perspective on collaborative consumption. Academy of Marketing Science Review, 9, 27–41. https://link.springer.com/article/10.1007%2Fs13162-018-0121-3.doi:10.1007/s13162-018-0121-3

Horton, J., & Zeckhauser, R. (2016, February). Owning, using and renting: some simple economics of the “sharing economy”. National Bureau of economic research. Cambridge. https://www.nber.org/system/files/working_papers/w22029/w22029.pdf

Kiesling, L., Munger, M., & Theisen, A. (2018). From Airbnb to Solar: Toward A Transaction Cost Model of a Retail Electricity Distribution Platform. SSRN Electronic Journal, paper no, 43, 1-40. http://doi.org/10.13140/RG.2.2.20328.37128

Liu, C., Chan, R. C. H., Wang, M., & Yang, Z. (2020). Mapping the Sharing Economy in China. Sustainability, 12(16), 6333. https://doi.org/10.3390/su12166333

Malhotra, A., & Van Alstyne, М. (2014). The Dark Side of the Sharing Economy … and How to Lighten It. Communications of ACM, 57(1), 24-27. http://doi.org/10.1145/2668893

Michelini, L., Pricipato, L., & Grieco, C. (2016). The social value of the sharing economy: a classification of innovative models in the food industry. XXVIII Sinergie Annual Conference Referred Electronic Conference Proceeding Management in a Digital World. Decisions, Production, Communication 9-10 June 2016 - University of Udine (Italy), 95 – 108. http://doi.org/10.7433/SRECP.FP.2016.07

Montalban, M., Frigant, V. & Jullien, B. (2019). Platform economy as a new form of capitalism: a Régulationist research programme. Cambridge Journal of Economics, 43, 805–824 http://doi.org/10.1093/cje/bez017

Munger, M. (2018) Tomorrow 3.0: Transaction Costs and the Sharing Economy (Cambridge Studies in Economics, Choice, and Society). Cambridge University Press. http://doi.org/10.1017/9781108602341

MсAfee, A., & Brynjolfsson, E. (2017) Machine, Platform, Crowd: harnessing our digital future. W.W.NORTON & COMPANY

Nam, J., & Jung, Y. (2021) Digital natives’ snack content consumption and their goals: A means-end chain approach. Telematics and Informatics, 63:101664. https://doi.org/10.1016/j.tele.2021.101664

Newman, M. (2010) New media, young audiences and discourses of attention: from Sesame Street to ‘snack culture’. Media, Culture & Society, 32(4), 581–596. https://journals.sagepub.com/doi/pdf/10.1177/0163443710367693

Niezgoda, A., & Kowalskа, K. (2020) Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market. Sustainability, 12(13), 5351. https://doi.org/10.3390/su12135351

Penz, E., Hartl, B., & Hofmann, E. (2018). Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability, 10(10), 3754. https://doi.org/10.3390/su10103754

Polanyi, K. (2002). Velikaya transformatsiya: politicheskiye i ekonomicheskiye istoki nashego vremeni [The Great Transformation: The Political and Economic Origins of our Time]. Aleteya.

Regional Community Centre for Internet Technology (RCCIT). (2018). Sharing online services. Survey. https://rocit.ru/uploads/0aefe83a9e6d70e06f938c7492996e59a036b53c.pdf?t=1501493510

Rifkin, J. (2014). The Zero Marginal Cost Society: The Internet of Things, The Collaborative Commons, and The Eclipse of Capitalism. Palgrave Macmillan.

Safiullin, M. R., Zaporozhets, O. N., Bychkova, O. V., Fazlyev, A. A., Savelichev, M. V., El’shin L.A., Ermolaeva, P. O., Mingazova, Yu.G., Prygunova, M.I., Demkina, E. P., Ishtiryakova, L. Kh., Shakirova, A. F. (2017) Analiz rynka gorodskogo peredvizheniya I vliyaniya Uber na razvitie rynka V Rossii, S fokusom na sleduyushchikh gorodakh: Moskva, SankT‑Peterburg, Kazan', Novosibirsk I Ekaterinburg [Analysis of the urban movement market and the impact of Uber on market development in Russia, with a focus on the following cities: Moscow, St. Petersburg, Kazan, Novosibirsk and Yekaterinburg]. Elektronnyi ekonomicheskii vestnik Tatarstana [Electronic Economic Newsletter of the Republic of Tatarstan], 2, 4– 63.

Scaraboto, D. (2015). Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks. Journal of Consumer Research, 42,152-176. http://doi.org/10.1093/jcr/ucv004

Schwab, K. (2016) Chetvertaya promyshlennaya revolyutsiya [The Fourth Industrial Revolution]. Eksmo Publishing House.

Shatkin, M. A., & Yakovlev, L.S. (2020). Ehkonomika sovmestnogo potrebleniya: sushchnost' i nekotorye tendentsii razvitiya [Transformation of ownership and authority in sharing economy] Sotsiologicheskie issledovaniya [Sociological Studies], 1, 31-41. http://doi.org/10.31857/S013216250008322-7

Shneor, R., Zhao, L., & Flåten, B.-T. (Eds.). (2020). Advances in Crowdfunding Research and Practice. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-46309-0

Smirnov, M. A. (2014). Antropologiya nomadizma [Anthropology of Nomadism]. Chelovek [The Human], 3, 5-17.

Statista. (2021). Alternative financing report 2021. https://www.statista.com/outlook/dmo/fintech/alternative-financing/crowdfunding/worldwide?currency=eur

World Economic Forum (WEF). (2016, January). The Future of Jobs. Employment, Skills and Workforce strategy for The Fourth Industrial Revolution Report. http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf

Yamasawa, N. (2018). Statistical Understanding of the Sharing Economy. Japan Spotlight, art. No. 3, 57-60. https://www.jef.or.jp/journal/pdf/222nd_Special_Article_03.pdf

Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Public Affairs.

Downloads

Published

2021-09-10

How to Cite

Markeeva, A. V. (2021). Conceptualizing and Key Development Factors of the Sharing Economy in Contemporary Environment. Postmodern Openings, 12(3Sup1), 94-112. https://doi.org/10.18662/po/12.3Sup1/353

Issue

Section

Theoretical articles

Publish your work at the Scientific Publishing House LUMEN

It easy with us: publish now your work, novel, research, proceeding at Lumen Scientific Publishing House

Send your manuscript right now