Internal and External Factors Shaping Motivation in AI-Based Language Education

Authors

  • Ayda Sabuncuoğlu İnanç Associate Professor PhD, Sakarya University, Faculty of Communication, Department of Public Relations and Advertising, Turkey
  • Nesrin Akıncı Çötok Associate Professor PhD, Sakarya University, Faculty of Communication, Department of Journalism, Turkey
  • Tufan Çötok Associate Professor PhD, Sakarya University, Faculty of Humanities and Social Sciences, Department of Philosophy, Turkey

DOI:

https://doi.org/10.18662/rrem/17.2/1005

Keywords:

learning motivations, artificial intelligence, personal factors, AI-based learning apps

Abstract

The rapid growth of AI has led to the integration of AI-powered educational tools, such as intelligent tutors and chatbots, enhancing student engagement through personalized learning experiences. These tools automate tasks like grading and feedback, adapt content to individual needs, and improve both motivation and academic performance. By addressing learning motivations, AI-based applications promote sustainable learning outcomes. Personal factors, such as arousal, beliefs, goals, and needs, significantly shape motivation, influencing both internal and external drivers. In foreign language learning, AI tools provide personalized feedback, interactive content, and real-time conversation opportunities to improve language acquisition, while AI-supported role-play exercises enhance fluency and pronunciation. Despite progress in AI-based education, a gap remains in understanding how various factors influence motivation within these tools. Existing literature lacks exploration of how factors like arousal, beliefs, goals, and needs shape motivation, particularly in AI-driven learning applications. This study aims to fill this gap by examining the internal and external factors that influence users' learning motivations in AI-based apps. Semi-structured interviews with 29 users were conducted, and data were analyzed descriptively, with key findings presented in tables and significant statements highlighted. The research results showed that both internal and external factors significantly influenced motivation. Participants were driven by the desire to improve their language skills, and the AI apps’ personalized feedback and features like role-playing supported their motivation. Clear goals, the freedom to progress at their own pace, and a sense of competence were key motivators, while autonomy, competence, and relatedness were reinforced by the apps’ positive feedback and tailored content

Author Biographies

Ayda Sabuncuoğlu İnanç, Associate Professor PhD, Sakarya University, Faculty of Communication, Department of Public Relations and Advertising, Turkey

Dr. Ayda SABUNCUOGLU INANC is an Associate Professor at the Faculty of
Communication, Sakarya University. She received her Master and PhD degrees in
Public Relations and Advertising from Ege University, 2006 and 2011. Her research
interests include: advertising, social media, consumer culture, advertising sociology and
advertising psychology. She has over than 15 journal articles published in international
indexes. She also has international book chapters and other national and international
articles and papers submitted to international meetings.

Nesrin Akıncı Çötok, Associate Professor PhD, Sakarya University, Faculty of Communication, Department of Journalism, Turkey

Dr. Nesrin AKINCI COTOK is an Associate Professor at the Faculty of Communication,
Sakarya University. Also she is the co-head of Journalism Department in her faculty.
She received her PhD degrees in Sociology from Sakarya University, 2010. Her main
research interests are sociology of communication, woman and media, cultural studies,
multiculturalism. She has over than 15 journal articles published in international
indexes. She also has international book chapters and other national and international
articles and papers submitted to international meetings.

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Published

2025-06-17

How to Cite

Sabuncuoğlu İnanç, A., Akıncı Çötok, N., & Çötok, T. (2025). Internal and External Factors Shaping Motivation in AI-Based Language Education. Revista Romaneasca Pentru Educatie Multidimensionala, 17(2), 783-817. https://doi.org/10.18662/rrem/17.2/1005

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Reform, Change and Innovation in Education