Descriptors of the Consumer Profile
DOI:
https://doi.org/10.18662/upalaw/98Keywords:
profile, consumer, marketing, personalities, psychologyAbstract
The purpose of this paper is to investigate the factors that are important in the individual's tendency to build a positive self-image. Knowing others and self-knowledge is a goal of each of us, but by mirroring ourselves in others we discover aspects of ourselves. Thus, self-formation is initiated by knowing others and ends by knowing our own person. Social perception with the aim of getting to know other individuals represents a cognitive segment, with the help of which the person can outline an image of himself and at the same time build his opinion about others. The manifested phenomenon has a perspective of the individual who makes an approach starting from himself and puts his own person in dialectical opposition with the other characters found in the context. So, the self-image does not denote the result of a usual introspection, but "a double knowledge" of the personality, according to the French psychologist Paul Fraisse.
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