GURIȚĂ, D. Brand Identity. The Echo of Mental Associations. Anuarul Universitatii "Petre Andrei" din Iasi - Fascicula: Drept, Stiinte Economice, Stiinte Politice, [S. l.], v. 28, p. 174-188, 2021. Disponível em: https://lumenpublishing.com/journals/index.php/upa-sw/article/view/5031. Acesso em: 16 dec. 2025.