GURIȚĂ, D. (2021) “Brand Identity. The Echo of Mental Associations”, Anuarul Universitatii "Petre Andrei" din Iasi - Fascicula: Drept, Stiinte Economice, Stiinte Politice, 28, pp. 174-188. Available at: https://lumenpublishing.com/journals/index.php/upa-sw/article/view/5031 (Accessed: 16December2025).