Sociocultural Practice in the Discourse of Creative Industries Development

Authors

  • Olha Kopiievska Kyiv National University of Culture and Arts, Yevhen Konovalets Street, 36, Kyiv, 01601, Ukraine, okopievska@gmail.com, ORCID ID: 0000-0002-4537-4888
  • Kateryna Haidukevych Department of Event Management and Leisure Industry Faculty of Event Management, Fashion and Show Business, Kyiv National University of Culture and Arts, Kyiv, Ukraine
  • Maryna Pashkevych Department of Event Management and Leisure Industry Faculty of Event Management, Fashion and Show Business, Kyiv National University of Culture and Arts, Kyiv, Ukraine
  • Maryna Kozlovska Kyiv National University of Culture and Arts, Ukraine
  • Eugenia Korolenko Kyiv National University of Culture and Arts, Ukraine

DOI:

https://doi.org/10.18662/po/14.1/600

Keywords:

creative industry, economics of culture, sociocultural practice, globalization, project activities

Abstract

The article examines examples of sociocultural practices in advertising and PR, music, cinema, gamification, tourism, and art. Analyzing the proposed topic, the dependence of transformation of sociocultural practices on technologization and informatization of society, on merging of different spheres of creative industries (on the example of advertising and content), and interdependence of society and the process of content creation were established. The sphere of “project activity” as a way of combining traditional and innovative foundations to improve and enrich culture, effectively draw attention to social problems, and involve new people in the creative industry was considered separately. To carry out this research the author used the following methods: comparative-historical, hermeneutic method of generalization. At the end of the article, the author concludes that in the era of globalization with different topical problems in the creative sector of the economy there is a certain way out. This sector of the economy combines economy and culture, develops small and medium-sized businesses, reduces unemployment, and monetizes human ideas and creativity. Today sociocultural practices are required to be mobile, digitalized, merging different directions within the sphere, flexible, unique content, subordinated to economic indicators, and attracting attention to a particular event or problem.

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Published

2023-04-13

How to Cite

Kopiievska, O., Haidukevych, K. ., Pashkevych, M. ., Kozlovska, M. ., & Korolenko, E. . (2023). Sociocultural Practice in the Discourse of Creative Industries Development. Postmodern Openings, 14(1), 01-15. https://doi.org/10.18662/po/14.1/600

Issue

Vol. 14 No. 1 (2023): Postmodern Openings

Section

Postmodern Culture

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