Marketing Principles in Establishing a Brand
Keywords:
marketing, challenge, ideas, experience, preoccupation, brand.Abstract
Branding is a challenge for marketing people and not only. In branding the only limitations are set by imagination. Branding is in fact about creating or disseminating ideas, messages and experiences. Branding takes time, resources and continuous preoccupation. Investment in the brand may multiply significantly the earnings generated by the products associated to that brand. The greatest profits will go to companies that will know how to manage their brands in the mind of the consumers.References
Băcanu, B. (2006). Strategic Management Practices: Methods and Case Studies, Iaşi, România: Polirom.
Kotler, P. (2003). “Kotler despre Marketing” (Kotler on Marketing). Bucharest, România: Marketing Courier.
Munteanu, V. (2011). Marketing modern. Iași, România: Sedcom Libris.
Prutianu, S. (2008). Tratat de comunicare și negociere în afaceri. Iași, România: Polirom.
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Published
2019-12-21
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GURIŢĂ, D. (2019). Marketing Principles in Establishing a Brand. Anuarul Universitatii "Petre Andrei" Din Iasi - Fascicula: Drept, Stiinte Economice, Stiinte Politice, 24, 93-99. Retrieved from https://lumenpublishing.com/journals/index.php/upa-sw/article/view/2648
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