FILM MARKETING
ORIGINAL TITLE. ROMANIAN EDITION: MARKETING CONEMATOGRAFIC
LUMEN – Copyright © 2006 – SOCIAL DEVELOPMENT Book Series
FORMAT: Paperback PAGES: 111 LANGUAGE: Romanian
ISBN: 978-973-166-022-6
Description:
Despite its economic importance, the entertainment industry has long been a field unknown to marketers. However, with the passage of time and the diversification of this industry, the fierce competition has determined the emergence of cultural marketing, as an extremely important variable when selling an entertainment product. Today, in terms of the film industry, although it seems that there is a wide range of products from which the consumer can choose, he is practically “forced” to watch only certain films. The reality at movie theaters tells us the same thing: viewers only choose those movies they hear about.. (The Author)
Topics of interest:
- economics
- communication sciences
- cinematography
- visual arts
- performing arts
