ADVERTISING IMAGES WITH CHILDREN / LES PUBLICITES AVEC DES ENFANTS
Romanian Edition. Original Title: IMAGINILE PUBLICITARE CU COPII / LES PUBLICITES AVEC DES ENFANTS
LUMEN – Copyright © 2007 – SOCIAL DEVELOPMENT Book Series
FORMAT: Paperback PAGES: 130 LANGUAGE: Romanian / French
ISBN: 978-973-166-083-7
Description:
Women, men, children are chosen to animate the advertising pages of magazines. Their representation is intended to be original in order to capture the attention of the target audience. Studies on these representations show the specifics of each category. The objective of this paper is to make an analysis of the various aspects of the representation of the child in advertising images, in order to understand how this representation arouses the need or desire for consumption, on the readers of the two types of magazines. (The Author)
Topics of interest:
- communication sciences
- sociology
- human rights
- the right to the image
