Interested in “city branding”. About city branding in the context of the event “European Capital of Culture”. Sibiu and Luxembourg 2007 – Andra Cristina BOTNARU

INTERESTED IN “CITY BRANDING”. ABOUT CITY BRANDING IN THE CONTEXT OF THE EVENT “EUROPEAN CAPITAL OF CULTURE”. SIBIU AND LUXEMBOURG 2007

Romanian edition. Original title: INTERESAT DE “CITY BRANDING”. DESPRE BRANDING DE ORAS IN CONTEXTUL EVENIMENTULUI ,,CAPITALA CULTURALA EUROPEANA”. SIBIU SI LUXEMBOURG 2007

Andra Cristina BOTNARU

LUMENCopyright © 2008 – SOCIAL DEVELOPMENT Book Series

FORMAT: Paperback         PAGES: 233          LANGUAGE: Romanian

ISBN: 978-973-166-156-8

Free preview

BUY ON: Elefant.md, Amazon.com, Amazon.co.uk, Amazon.ca, Amazon.es, Amazon.de, Amazon.it, Alibris.com


Description:

This book marks the end of a journey that began on November 7, 2006, out of a desire to explore the whole process of urban transformation and promotion, in the context of hosting the “European Capital of Culture” (“ECA”) event. Why “city branding” and why “in the context of CCE”? whereas, in contemporary society, the tendency to “brand” everything has become more and more common, considering as “brands” even certain places, regions or cities. City branding is as new a topic as it is controversial and difficult. Through our research, we have sought to deepen this field, to understand why cities are considered brands and how they are “built” as brands. (The author)


Topics of interest:

  • communication sciences
  • city branding
  • European cultural capital

TABLE OF CONTENTS

View PDF

Author: Editura LUMEN