Internet Marketing and Communication – Gabriela GROSSEK

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Romanian edition. Original title: MARKETING ȘI COMUNICARE PE INTERNET

Gabriela GROSSEK

LUMEN – Copyright © 2006 – SOCIAL DEVELOPMENT Book Series

FORMAT: Paperback         

PAGES: 481           

LANGUAGE: Romanian

ISBN: 978-973-7766-87-8

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AVAILABLE ON: Google Books


It is generally accepted by society as a whole that new information and communication technologies are at the heart of economic and social changes affecting all countries. However, the Internet has the biggest impact. It is global, interactive, flexible, rich in resources, dynamic, generously informative, accessible to a wide audience, relatively inexpensive compared to other means of mass communication; opened new ways of communication, collaboration and coordination between consumers, traders and business partners. (The author)

Topics of interest:

  • communication sciences
  • marketing
  • internet marketing

Author: Editura LUMEN

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