INTERNET MARKETING AND COMMUNICATION
Romanian edition. Original title: MARKETING ȘI COMUNICARE PE INTERNET
LUMEN – Copyright © 2006 – SOCIAL DEVELOPMENT Book Series
FORMAT: Paperback
PAGES: 481
LANGUAGE: Romanian
ISBN: 978-973-7766-87-8
BUY ON: librarie.net
AVAILABLE ON: Google Books
Description:
It is generally accepted by society as a whole that new information and communication technologies are at the heart of economic and social changes affecting all countries. However, the Internet has the biggest impact. It is global, interactive, flexible, rich in resources, dynamic, generously informative, accessible to a wide audience, relatively inexpensive compared to other means of mass communication; opened new ways of communication, collaboration and coordination between consumers, traders and business partners. (The author)
Topics of interest:
- communication sciences
- marketing
- internet marketing